A call to end the format war, Boost untie the letter and Digital Downloads
The music, television, film and electronics industries consumer (hereinafter referred to collectively as the industry) have been struggling with the rapid advancement of technology and virtuality of new content. Here are the top eight things the industry must do to leverage the technology and recapture the simple principle of giving customers what they want.
1. End of format war.
When a new format is needed to advance the industry to the next level, there should be one and only format that goes to the market and becomes the norm. This applies to both formats virtual online and offline physical formats.
The current example is in physical formats Blu-ray vs. HD DVD. Two formats were necessary at first to stimulate competition, but the differences between them at this time are so insignificant in the end you have to win for either to succeed. A standards body is exist to allow competition in first and to monitor a limited trial period to ensure customers' views are taken into account, but after collecting in Ultimately, a winner before large-scale market launch. Companies should be required to register candidates formats in the early stages. The body Standards must keep track of investments and the level of invention of each candidate on the road. Then, the winner must be chosen with a percentage of license revenue goes to all candidates according to their level of investment and invention. Candidates either agree to these terms from the first time or not to participate in identifying and developing the next generation format.
The current example in virtual formats are others vs AAC vs MP3 vs WMA to still audio, and MPEG-4 (H.264) vs WMV (VC-1) vs others for video. The industry should have been standard in mp3, mpg 4-long to ensure that all content will be universally playable on every device.
The correction of this it is essential immediately. Industry must have a standards body in place as soon as possible and report both behind industry standards such as Blu-ray, MP3 and MPEG-4. The market will rejoice, sales will skyrocket and the floodgates will open prey to the industry itself has been one of the largest contributors to the building.
2. Offer three models of consumption.
a. Offer free with all content ads.
All content is available on demand all the time with the ads. The best examples of this measure are the videos and music on mtv.com music.yahoo.com and television programs in2tv.aol.com. The worst examples of this are the TV networks that still insist on having their content expire after only time a short period of availability. The networks should use the model notice to make its entire catalog of shows, past and present, available for free all the time. All shops in the media, such as iTunes, must also introduce the option to listen or watch a brief ad for every 10 minutes of content more or less to enjoy the content instead of just short preview clips.
b. Renting the entire content without paying ads.
This is the same as 2a ads only without payment. The best examples of this measure are Netflix and Yahoo Music Unlimited. With the first, for as low as $ 8.99 per month, you You can rent any movie in the store, and now includes some that can be viewed directly online. With the latter, for as low as $ 5.99 per month, you can hear all the songs in the store as often as you like without ads. All shops and media sites should offer this option.
c. Sell all content digital rights management (DRM or copy protection)-free.
Still there will always be a market to be absolute master of content, As for those times you just do not have Internet access or do not want to be tied to a server. In these cases, virtual formats for both online and off line physical formats, DRM, simply must go. Has been shown to impede the sale significantly due to treatment every day paying customers like Pirates, limiting them to reproduce the contents of the very few devices, giving them the task of backup and license management on your computer and violating their rights of fair use. DRM will always be voidable and industry simply do not invest too much time and money on something that has a negative impact on your bottom line. The industry must leave and return to the basic premise that allows the customer to experience the joy of the content they paid without any conditions. The best example to date is EMI, which is now allowing the tents of the media to sell their songs without DRM protection.
3. Wireless Internet-enable all devices.
The equipment may not be the only access point. TVs, cable boxes, disc players, DVD recorders, portable game consoles, boom boxes, phones, car head units – in short, all playback devices – should come with a function wireless connection to the Internet for access to content servers. The best examples of this measure are the Playstation 3 and the iPhone / iPod touch Wi-Fi Music Store.
4. Allow the playlists that are defined and stored on servers.
What 2a and 2b do is move away from the need to store and manage our own copies of the content in our client devices (or on our shelves). Move playlists out of customers is a natural extension of that. When we are able to dial up the entire contents of our favorite playlists included in the application all the time in any location with Internet access, convenience of not having to permanently store and support our own copies of the data begins to prevail. The best example so far is Yahoo! Music Jukebox.
5. Offer film also chapter as a whole.
As is the norm now to buy individual songs instead of entire albums only, the same option should be available to purchase individual chapters of films. Doing so will offer the same benefits that sales of individual songs – the ability favorite chapters gather at a lower cost storage and use, the ability to direct access chapters on reproduction and the ability to organize chapters starred in several movies playlists. Note that this would require players to pre-cache the next chapter to ensure smooth playback No spaces between chapters, but it is certainly feasible.
6. Offering a choice of bitrates.
highly compressed bitrates were well at first, but there is no doubt that even today with bandwidth and storage (which will only grow over time), those who want to enjoy a higher rate of should have the choice bits. In 2a and 2b, bandwidth is the main factor, and greater clarity bitrates are possible today. With 2c online formats, storage is also a factor, but even with capacity today some may choose quality over quantity for which they contained.
7. Piggyback audio video for physical formats.
The industry is moving to a new physical format is a large undertaking. Assuming a new HD format for video is successful, audio then you should simply take advantage of that success. The video format, of course, have sufficient capacity for audio, and consumers do not have to buy additional equipment. Previous attempts Audio HD DVD-Audio and Super Audio CDs do not for various reasons – to separate the audio-only players, no single digital connection such as HDMI, war formats, etc – all of which can be avoided once it is Blu-ray or HD DVD standard is declared. Uncompressed PCM discs in both 2 channel stereo and multi-channel surround HD with extras like music videos, concert footage and live photos of all the plays through an existing player with a single HDMI connection would convincing. With lossless compression, such as Dolby TrueHD, perhaps complete sets box album could fit on a disc. These are new and interesting possibilities.
8. Leverage viral marketing.
This is an extension of 2a. Url-routing to provide free content advertising sites along anywhere can provide links to – which essentially amounts to free marketing for you. No matter where the eyeballs are content, only to find it. More eyes means more advertising revenue in your pocket and more exposure will lead to the eventual purchase of the contents and related products, such as concert tickets, T-shirts, posters, action figures, toys, etc. A free ad-supported lure has always been necessary (radio and TV) for widespread exposure. The best examples of this measure are the videos and music on mtv.com music.yahoo.com and television programs in2tv.aol.com. Music, films and television programs all have to climb on board and realize the enormous new source of constant advertising revenue that has not previously been possible without the new technology.
These eight things bring the industry out of its slump and is now in the territory of unprecedented growth.
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